Pimlico SW1
City of Westminster
By: Nick Parkin of Pimlico Flats
Knows the area because: Nick was born & brought up in Pimlico, and Pimlico Flats have rented in Pimlico for over 50 years.

1. Community
Pimlico has a village community which makes it a very appealing place to live. The film Passport to Pimlico reflected the delightful atmosphere that the area reflects.

“We always were English and we always will be English, and it’s just because we are English that we’re sticking up for our right to be Burgundian!”

2. Safe
Pimlico is one of the safest areas to live in London, we almost never hear of burglaries or street crime in the residential area. The crime statistics are distorted by Westminster’s prominence as a major tourist & shopping destination – see HERE – the fact is that the most dangerous thing that you will meet on a Pimlico street in the early hours of the morning is going to be a fox.

3. Location
Pimlico is both where it’s at the easiest place to start from and get to where you want to be. Buckingham Palace, the Houses of Parliament, the London Eye, the London Aquarium, Trafalgar Square, Tate Britain, the National Gallery, St James’ Park, Horse Guards Parade, Piccadilly, Leicester Square, Soho, Trafalgar Square, Tate Britain, National Gallery, Chelsea Pensioners, Army Museum, King’s Road/Sloane Square, South Kensington museums (Natural science museum, Royal Albert Hall,) Knightsbridge (Harrods, Harvey Nichols), Theatreland, the river boats … these are all places between 5 mins 20 mins walk. Pimlico is Central London writ large.

4. Travel
Pimlico is on the edge of the travel centre of the universe – Victoria, just 5 mins walk. The Railway Station provides London’s trains to the south of England, the Coach Station is the largest in the country providing London’s coach transport from 22 Departure Gates on a site of 3 acres, Pimlico & Victoria tube stations provide access to the Victoria, District , & Circle lines within Zone 1. Victoria Bus station offers a concentration of 19 different Bus routes. Wherever you want to go, Pimlico is the best place to start!

5. Quiet
You have absolutely no idea how quiet Pimlico is at night until you have experienced the best night’s sleep that you can ever have!

Royal Court Theatre © Garybembridge Flickr

6. Entertainment
Whilst the whole of Theatreland is on Pimlico’s doorstep our local theatres are The Victoria Palace, The Apollo Victoria, and The Royal Court, Sloane Square, Britain’s leading national company dedicated to new work by innovative writers from the UK and around the world. The theatre’s pivotal role in promoting new voices is undisputed – the New York Times recently described it as ‘the most important theatre in Europe’. Soho’s Clubs and nightlife are close enough that you can walk home, yet far enough that you won’t be disturbed at closing time!

7. Shopping
Amongst the myriad of shops in the commercial centres of Lupus St., Wilton Rd. & Victoria St. lie a host of speciality shops to serve every need. Perhaps worthy of especial note are the Markets – Sainsbury Food Market (every day), Tachbrook St. Market (Friday & Saturday only, Fish & Seafood a speciality), Farmer’s Market (Mozart Square every Saturday, home grown produce from around the country), & the Army & Navy Stores (a House of Fraser department store with an exciting name).

8. Sunbathing
When the weather is good take yourself to one of our local parks – choose Battersea Park with its Buddhist Temple, Zoo, & Lake, or feed the birds at St. James’ Park. Or just pick one of Pimlico’s many Squares for a leisurely stretch. If you are the more active type the Queen Mother Sports Centre offers local authority pool & sports in a new complex, whilst Dolphin Square competes with its pool, squash courts & gym open to non-residents.

The Atrium Restaurant © atriumrestaurant.com

9. Snob value
The SW1 postcode has to be one of the most desirable that London has to offer, whether you dine at the Atrium or peel the potatoes for them! It is said that Pimlico is the #1 place to keep your Mistress.

10. Value
Because Pimlico is not as famous a name as its neighbours (Chelsea, Knightsbridge, Kensington) or its parent borough The City of Westminster it offers exceptional Central London value.

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*NB! RoR is looking forward to YOUR 10 reasons! If you want to tell other Londoners why you would recommend renting in a specific London area, street or building – just E-mail us the text, links and up to 3 photos: info at royalsofrent.com.